Hey everyone, check out the microsite I just made. It covers the different aspects of how social media is used in sports marketing. Enjoy!
http://tmoad.angelfire.com/index.html
Sunday, May 1, 2011
Thursday, April 21, 2011
Survey Results!!
Through the survey I conducted on Linked In, I found out that sports marketing is an ever-changing industry. Social media is the new trend, and it is allowing brands and teams to have two-way discussions with a lot of people at once. It makes marketing easier, and provides a greater impact for what we do.
Some important skills to gain are business, media, marketing, speech, and sales.
Some negative aspects are: the industry is becoming crowded so the job market is hard to break into; there is a big time commitment; you may have to relocate to new geographic locations; slow to gain acceptance; teams are mostly family-run, which means they look out for their families, so it is not a kind industry for those feint of heart.
Let me know if you agree or disagree with any of the results. I hope they are helpful!
Some important skills to gain are business, media, marketing, speech, and sales.
Some negative aspects are: the industry is becoming crowded so the job market is hard to break into; there is a big time commitment; you may have to relocate to new geographic locations; slow to gain acceptance; teams are mostly family-run, which means they look out for their families, so it is not a kind industry for those feint of heart.
Let me know if you agree or disagree with any of the results. I hope they are helpful!
Tuesday, April 19, 2011
Linked In
I have officially had my first REAL encounter with Linked In!! I have always had a somewhat negative outlook on this site, maybe because I could never figure out how to work it, or I just didn't care to figure it out because whenever i hear "Linked In", I'm reminded of growing up and moving into the big girl world of finding a career and paying bills. However, I was forced to give this website an actual try for my Research in PR and Advertising class.
I was assigned a project that required me to create a survey and post it to Linked In groups so I could get answers from professionals already in the industry. The industry I chose was sports marketing. I honestly have nooo idea if that is even what I want to do with the rest of my life, so I had a negative outlook toward this project. I joined sports marketing specific groups and posted my survey as a discussion topic and included a short note about my project. I thought to myself, "This is dumb. No one is going to take time to fill out my survey, especially since most of the questions are open-ended."
The very night I posted, I received an email saying that someone had responded and filled out my survey. There's something so rewarding about interacting with others, especially when you don't expect it! Ten other responses followed, and I quickly learned how Linked In can be helpful. The people there really want to help. They are obviously there to gain something, but I quickly realized that it's a two-way street. After my survey, they even posted comments asking me to share the results so they too could learn more about the industry.
Even today, long after my project was due, I still receive emails all the time from these groups about different discussions about job openings or opportunities to go on talk shows. I now see why people are saying that written resumes will soon be a thing of the past!
I was assigned a project that required me to create a survey and post it to Linked In groups so I could get answers from professionals already in the industry. The industry I chose was sports marketing. I honestly have nooo idea if that is even what I want to do with the rest of my life, so I had a negative outlook toward this project. I joined sports marketing specific groups and posted my survey as a discussion topic and included a short note about my project. I thought to myself, "This is dumb. No one is going to take time to fill out my survey, especially since most of the questions are open-ended."
The very night I posted, I received an email saying that someone had responded and filled out my survey. There's something so rewarding about interacting with others, especially when you don't expect it! Ten other responses followed, and I quickly learned how Linked In can be helpful. The people there really want to help. They are obviously there to gain something, but I quickly realized that it's a two-way street. After my survey, they even posted comments asking me to share the results so they too could learn more about the industry.
Even today, long after my project was due, I still receive emails all the time from these groups about different discussions about job openings or opportunities to go on talk shows. I now see why people are saying that written resumes will soon be a thing of the past!
Wednesday, March 16, 2011
Please Take This Survey!!
Hi everyone! I want to start off by saying thanks for reading my blog and checking out my website. I'm conducting a survey for my Research in Advertising/PR class and it would be greatly appreciated if you could take a minute to fill out this short survey. Thanks!
http://www.zoomerang.com/Survey/WEB22C3F5CYKY8/
http://www.zoomerang.com/Survey/WEB22C3F5CYKY8/
My Future Content Specialty Plan
My name is Taylor and I’m studying to be a public relations practitioner. I love this field because it allows me to utilize my creative side and implement the power of words. I think it’s fascinating to watch progress, especially if you know you’re the one behind the plan for improving something. I would like to work with an athletic team, maybe baseball or college basketball. The ability to inspire people with this material is amazing. I can think of a few times off the top of my head where I’ve watched TV and been completely inspired to do something great, just by watching athletes work hard with intense music playing in the background. I love how fans get so into their teams, so it would be fun to plan events that allow fans to connect with the team and keep the team in a positive place in the public opinion.
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